How Zoco works
From business brief to street delivery.
The system page explains how we decide what to run. This page explains how it gets built, installed, operated and proved.
Documentary fabrication, installation and field-check photography. No staged handshakes.
Brief
Tell us the market you need to change.
Share the category, audience, priority locations, campaign window and the behaviour you want. A useful brief can start with one city, or one neighbourhood.
Plan
We come back with the mix, not a rate card.
We translate the brief into micro-markets, route or activation logic, format roles, scale, duration, production requirements and a measurement plan.
Prepare
Creative is adapted for movement.
Messages are simplified for recognition at speed. Artwork, digital creative and custom-build designs are reviewed for legibility, feasibility, safety and the environment they will operate in.
Permissions
Who gets the approvals.
Vehicle advertising in India carries municipal and transport-authority requirements that vary by city and format. [FILL: Zoco manages X. The client is responsible for Y.]
We tell you which apply to your campaign before you commit budget, not after.
Deploy
Operations are part of the product.
Printing, installation, hardware, fabrication, partner coordination, testing and field checks are managed by us, according to the format and the scope.
Prove
Know what went live.
You get deployment records, active vehicle or screen status, field photography and route or zone evidence, with every number defined.