Proof · How we measure
The Proof You Need
Reporting is matched to the format, plan and action you asked for. The goal is evidence you can understand, not precision we cannot support.
Bohni
Verify sustained fleet delivery.
Active vehicle records, installation audits, the corridors covered, campaign status and periodic field photography.
Fyre
Verify screens, creative and zones.
Screens active on your campaign, creative scheduled against each, zones covered, and field photography from those routes.
Pop
Verify operations and response.
Stops completed, attendance, interactions, samples, scans, bookings, qualified leads and content produced, according to how the activation was designed.
Methodology
Every number needs a definition.
Each metric comes with its source, time period, inclusion rules and limitations. Media delivery stays separate from business outcomes unless the attribution is genuinely defensible.
What we do not measure
What we will not tell you.
We do not publish impression estimates for moving media. The models behind those numbers in this industry are assumptions dressed as data, and we would rather give you fewer numbers you can defend in a review.
We cannot attribute a sale to a vehicle. What we can do is lock a campaign to a zone and a window so you can read it against your own data, including, where it makes sense, a matched zone we did not run in.