Fyre · Format
Location. In Motion.
Fyre puts connected digital screens on working delivery vehicles, so your message can change by street, by hour and by campaign phase.
Customer outcome
Relevant across the day and the market.
Run a breakfast message in the morning and a delivery offer at eight. Switch creative for a launch, a festival or a price change without reprinting anything.
Why Fyre
OOH that can go ANYWHERE.
OOH sit where the roads are widest, and the rates are highest. Fyre brings the same flexibility into residential lanes, market streets and delivery catchments that no static site reaches.
How it works
Map. Schedule. Change. Repeat.
Eligible vehicles carry connected displays through mapped operating zones. You approve the creative, we schedule it, and the schedule can be changed while the campaign is live.
Creative and booking
What we need, and when.
Creatives to be made in these specifications [FILL: resolution, aspect ratio, file formats, maximum duration]. It can be swapped whenever once the campaign is live.
Book at least [FILL: lead time] ahead to hold a specific zone and window. Festive and weekend inventory goes earlier.
Category applications
Built for offers, launches and catchments.
No matter the category, Fyre helps your business get the right visibility it deserves.
Measurement
Know which screens ran, where and when.
You get the screens active on your campaign, the creative scheduled against each one, the zones covered and field photography from those routes. Every metric carries a definition and a source.
Make your next message move.
Tell us the market, the dates and how often the message needs to change. We will build the plan around the live network.