Fyre · Format
Location. In Motion.
Fyre puts connected digital screens on working delivery vehicles, so your message can change by street, by hour and by campaign phase.
Customer outcome
Relevant across the day and the market.
Run a breakfast message in the morning and a delivery offer at eight. Switch creative for a launch, a festival or a price change without reprinting anything.
Why Fyre
OOH that can go ANYWHERE.
OOH sit where the roads are widest, and the rates are highest. Fyre brings the same flexibility into residential lanes, market streets and delivery catchments that no static site reaches.
What is Fyre
What is Fyre?
Fyre transforms everyday delivery vehicles into smart, cloud-connected digital media assets. Brands reach audiences across streets, neighborhoods, and high-footfall routes using mobile DOOH screens that move with the city and adapt in real time.
Fyre is a mobile Digital Out-of-Home (DOOH) advertising platform that combines smart display hardware, real-time connectivity, and location intelligence.
Unlike static billboards, Fyre enables dynamic advertising across residential, commercial, and transit zones — where people live and move every day.
Why choose us
Why Fyre Boxes?
A powerful platform combining mobile reach, real-time control, and cost-efficient advertising at scale.
Hyperlocal Mobile Reach
Target specific streets and neighborhoods with mobile advertising that reaches audiences where they live and move.
Eye-Level Street Visibility
High-impact screens at eye level on delivery vehicles, ensuring maximum attention and brand recall.
Real-Time Campaign Control
Instant creative updates and campaign modifications. Change your message on the fly with cloud connectivity.
Pay-Per-Minute Advertising
Cost-efficient pricing model. Only pay for actual exposure time as vehicles move through your target zones.
Fleet Monetization
Turn delivery vehicles into revenue-generating assets with passive advertising income for fleet operators.
Scalable Across Cities
Rapidly expand campaigns city-wide and beyond with our growing fleet network and platform infrastructure.
Simple. Smart. Scalable.
How It Works
A seamless process from installation to optimization. Get your brand moving in no time.
Install
Smart media boxes are installed on delivery vehicles with high-brightness LED displays.
Move
Vehicles move across mapped zones, covering residential, commercial and transit areas.
Advertise
Launch campaigns via cloud dashboard. Ads play dynamically based on location and time.
Track
Live analytics provide transparency and performance insights in real-time.
Optimize
Continuously improve campaigns based on data-driven insights and performance metrics.
How it works
Map. Schedule. Change. Repeat.
Eligible vehicles carry connected displays through mapped operating zones. You approve the creative, we schedule it, and the schedule can be changed while the campaign is live.
Creative and booking
What we need, and when.
Creatives to be made in these specifications . It can be swapped whenever once the campaign is live.
Book at least ahead to hold a specific zone and window. Festive and weekend inventory goes earlier.
Category applications
Built for offers, launches and catchments.
No matter the category, Fyre helps your business get the right visibility it deserves.
Measurement
Know which screens ran, where and when.
You get the screens active on your campaign, the creative scheduled against each one, the zones covered and field photography from those routes. Every metric carries a definition and a source.
Advertising that moves
Advertising That Moves With the City
Turn delivery vehicles into moving digital billboards.
Real-world visibility at scale
Flexible, measurable, cost-efficient
One platform for brands and fleets
Make your next message move.
Tell us the market, the dates and how often the message needs to change. We will build the plan around the live network.