Compare formats
Start with the job, not the vehicle.
Choose the format by the behaviour you need to create, how long the campaign runs and how often the message has to change.
Three documentary images at a consistent camera angle — Bohni, Fyre and Pop — each captioned with its role. No product cut-outs on white.
| Bohni | Fyre | Pop | |
|---|---|---|---|
| Job to be done | Familiarity through repeated visibility on everyday routes | Messages that change by street, by hour and by campaign phase | Concentrated attention — the medium becomes the idea |
| Typical duration | 30–90 days, sustained | Campaign windows with live scheduling | Short, high-intensity activation days |
| Message flexibility | Fixed printed panel for the campaign | Swappable creative while the campaign is live | Fully custom build, designed per brief |
| Best for | Market entry, sustained awareness and neighbourhood recall | Offers, launches and catchments where the message must move | Launches, demonstrations, sampling and street moments people share |
Bohni
Use Bohni when familiarity is the job.
Bohni turns working electric three-wheelers into repeated moving visibility on everyday routes. It is built for market entry, sustained awareness and neighbourhood recall.
A branded Bohni three-wheeler moving through a residential market street, creative readable, movement visible.
Fyre
Use Fyre when the message needs to move and change.
Fyre puts connected digital screens on working delivery vehicles, so creative can be scheduled by street, by hour and by campaign phase.
A Fyre unit in an evening commercial corridor, the screen physically believable and carrying an approved brand creative.
Pop
Use Pop when the medium has to become the idea.
Pop builds custom mobile experiences for launches, demonstrations, sampling and street moments people stop for and share.
A real Pop build activating on a street with people stopping to interact. Any unbuilt concept render must carry a visible "Concept" label.
Against a hoarding
Where a moving format beats a fixed one, and where it does not.
A hoarding owns one junction perfectly. A Bohni fleet covers the streets around it, repeatedly, at eye level, for a fraction of what matching that footprint in static sites would cost.
If your audience passes one high-value junction every day, buy the hoarding. If they live and move across a catchment, moving media covers more of it per rupee.
Screens on everything?
Why we do not put a screen on every vehicle.
A digital unit costs several times a printed panel and carries less legible copy at distance. Fyre earns its premium when the message genuinely needs to change.
When it does not, a printed Bohni panel buys far more presence for the same money. We will tell you which one your campaign actually needs.
Combination
Use more than one when one is not enough.
Pop creates the moment, Bohni sustains recognition, Fyre refreshes the message. We combine them around one geography, one audience and one objective.