Proof · Campaign work
What we have built so far.
Zoco is [FILL: age] into building this network. Rather than dress up a portfolio, here is exactly what we have run, where, and what we learned from it.
The campaign live in a recognisable market, creative readable, no compositing. Approved logo strip stays small and below the case stories.
Proof principle
A logo is not a case study.
A logo strip tells you someone paid an invoice. What is worth your time is what was planned, what went live, and what we would do differently.
Case study template
[Outcome-led headline – what changed in the market, not what Zoco supplied]
[One sentence: the brand challenge, the market chosen, the result.]
Challenge
The market behaviour [brand] needed to change.
[Audience, geography, commercial objective, constraints, and why the existing media plan was not enough.]
Plan
The hyperlocal strategy.
[Why those micro-markets, what role each format played, how it was phased, and the one action the audience was meant to take.]
Execution
What went live.
[Cities, duration, fleet or activation scale, creative variations, operating process. Verified figures only.]
Evidence
What the campaign proved.
[Delivery first, response second, clearly separated. Every metric with its definition, source, period and limitation.]
Delivery figures are recorded by Zoco. Response figures are [source]. We do not claim a causal link between the two.
Learning
What we would carry into the next market.
[One real learning about geography, creative, format, sequencing or response. Something that cost us something to find out.]