Objective
Be visible throughout the decision radius.
Own the routes, neighbourhoods and everyday moments around the place where your customers need to act.
Image needed
A store, branch or project anchor with the surrounding 2–3 km catchment marked, and campaign vehicles visible on the feeder routes.
Planning
Start where the money is – the store, the branch, the project.
We anchor on the location that generates revenue, then prioritise the routes and communities that shape demand around it. is where most of it happens.
Format roles
Build repetition, then relevance.
Bohni sustains movement through the wider catchment. Fyre carries the current offer. Pop handles the high-value stops, demonstrations and opening events.
Proof
Report against the ground you chose.
Campaign evidence comes back against the localities, routes and stops that were planned – not a city-level total that hides where the campaign actually ran.