Objective
Be visible throughout the decision radius.
Own the routes, neighbourhoods and everyday moments around the place where your customers need to act.
A store, branch or project anchor with the surrounding 2–3 km catchment marked, and campaign vehicles visible on the feeder routes.
Planning
Start where the money is – the store, the branch, the project.
We anchor on the location that generates revenue, then prioritise the routes and communities that shape demand around it. [FILL: typical catchment radius we plan to, e.g. 2–3 km] is where most of it happens.
Format roles
Build repetition, then relevance.
Bohni sustains movement through the wider catchment. Fyre carries the current offer. Pop handles the high-value stops, demonstrations and opening events.
Proof
Report against the ground you chose.
Campaign evidence comes back against the localities, routes and stops that were planned – not a city-level total that hides where the campaign actually ran.